MGT 415 University of Connecticut Disney & Sony Strategic Management Case Studies

Hello,

Please see attached, one is for Sonys Dilemma and Walt Disney case. One has 3 questions and other has 4. Please answer it in depth. I will provide an example at the bottom of how long or length or into depth wise the professor would like to a question that was done previously.

**** EXAMPLE ******

1. Can any firm beat Amazon in the marketplace? If not, why not?

After reading through this case, it is evident that Amazon is in lead in comparison to its competitors (i.e Walmart, Jet.com, Barnes & Noble, Google, etc.). In 2014, Amazon’s sales were $88.99 billion, which resulted in an increase of 19.4 percent in just one year. Not only that, but it was also stated that their sales in 2014 were 160 percent more than its sales in 2010. These metrics provided in the text provide evidence to support Amazon and just how remarkable strides they have been able to achieve within this extremely competitive market. Amazon as a company, has been able to provide high quality products at a rapid pace, doing so at a relatively inexpensive price point in comparison to its competitors. Therefore, Amazon is the number one leader within this market and no other firms are capable of beating them at the moment.

2. How formidable a competitor is Google for Amazon? Please explain.

As many of us know and love Google, there is something to be said in regards to them competing within the same market as Amazon. Although Google clearly dominates as one of the most used search engines, with about 88 percent of the information search market. However, when it comes to purchasing goods, Amazon is the leader. Within the third quarter of 2014 only, 39 percent of online shoppers in the United States began their search on Amazon, compared to Google who only accounted for 11 percent. Overall, I do see Google being a formidable opponent to Amazon in regards to search engines. However, I do not think they are such a formidable opponent in any other part of the market.

3. What are Amazon’s major strengths? Does it have any weaknesses? Please explain.

Amazon possesses many strengths, but some of their major strengths are; 1) Strong brand image, 2) their understanding of consumer wants & needs, and 3) technological innovation, (especially in online services). Amazon has the strongest brand in the online retail market. In part, this strength is responsible for the rapid growth of the business. Consumers within this market know and love this brand and this is due to how well Amazon understands the needs and wants of their customers. This enables them to market to their consumers in a way that makes it almost too difficult to not use their services. considering brand recognition and confidence among consumers. Moreover, the high capability for rapid technological innovation strengthens the business in terms of the ability to respond to trends.

Although Amazon has many strengths, they still have room for improvement and these weaknesses present challenges that limit their abilities to grow and expand. These weaknesses are as follows: 1) Imitable business model and 2) Limited penetration in developing markets. Amazon’s business model is imitable, meaning their business model is very easy to imitate. For instance, any other company can take their model and decide to establish an e-commerce website that sells just about anything. Furthermore, Amazon’s limited penetration within developing markets is also seen as a pitiful which prevents them from benefiting from the high economic growth rates of these other markets.