San Diego Mesa College Customer Relationship Management System Question

Topics (Choose One):

1. (Analytical/Feasibility Report) Assume you’ve been hired by Mickey & Mary’s Mexican Cuisine, a local San Diego restaurant owned by a husband and wife team, (this is a fictitious business) to develop a report analyzing the pros, cons, costs and considerations of partnering with meal delivery service such as Doordash, GrubHub, etc, as well as your recommendation on the top two services to consider. Currently they only offer in-room dining and takeout. They are not very familiar with the process and cost of partnering with one of these services so they need your help. Use your research to support your recommendation.
2. (Proposal Report) Assume you work for a local gym and the owner is “old school.” He keeps customers’ contact info in Excel and hand-written files which makes it difficult to track attendance, manage memberships and perform marketing activities. Research and present in your report the advantages of adopting a Customer Relationship Management (CRM) System. Highlight the marketing and operational possibilities with using a CRM. Suggest three CRM systems that make sense for a small gym. Include details on the features, benefits and cost of each brand you recommend.

Requirements

• 8-12 pages total (Single-spaced, see business format instructions below). Page break down as follows:
  • Cover page/title page (one page)
  • Table of Contents (one page)
  • Executive Summary (one page)
  • Body (“meat of your report” 6-8 pages, should include visuals such as charts, graphs, images, lists, etc., but visuals should not be used as fillers to replace text) This section includes introduction, background, purpose, research, recommendations or solution, evaluation of main topic (will vary depending on topic), cost (if applicable), conclusion. You should include subheadings that describe the content in that section. Use bullet points and/or lists were appropriate.
  • Works Cited (one page, must have a minimum of three sources in APA format for works cited page only)
  • Optional: “Back Matter” also known as the Appendices (number of pages will vary)
• You will be graded based on completion, demonstration of knowledge of report organization and writing, quality of content based on your research, presentation (format and tone), spelling, grammar and punctuation.
• Format: Business format should be used which basically means single-spaced, no paragraph indents, line space between paragraphs and simple, easy-to-read font (usually your default font).