Digital Impact on Traditional Media

As you prepare your presentation, you may discuss how the digital convergence environment transformed traditional media industries. For the purposes of this discussion, focus on the following traditional pay television:

1. In 2019, The Hollywood Reporter carried a story titled “One Fee for Netflix, Amazon and Hulu? Digital TV Re-Bundling Gains Momentum,” about the decline of traditional pay television subscribers due to the increasing trend of bundled streamers. Read the article in which industry market analysts provide some insight into why consumers have turned to new methods of internet-delivered content.

6:15 AM PST 1/10/2019 by Paul Bond

https://www.hollywoodreporter.com/news/one-fee-net… (Links to an external site.)

2. Now fast-forward to 2021, The Hollywood Reporter story, “The High Cost of Chasing Netflix,” highlights the profitability of bundled streaming trend and how it’s transformed the traditional subscriber TV market.

6:55 AM PST 2/3/2021 by Natalie Jarvey

https://www.hollywoodreporter.com/news/the-high-co… (Links to an external site.)

Discuss the impact bundled streamers have had on the subscriber television industry in the following areas: conglomerate growth profits, cross-media convergence, traditional television content, industrywide competition, and consumer purchasing power

3. Consider some ideas about the impact of specific trends in your specialty media on the industry (you do NOT have to write about them here)