MC Global Dimension of Business Strategy of Burberry in Japan Question

Request:

*at least 200 words per case and with a minimum of 400 words in total.

**Turnitin

***creating good multiple-choice questions with four answer choices based on the cases (1 question per each case, 2 questions in total/include the answers).

Homework 5.

Opening Case: Burberry Shifts Its Strategy in Japan

QUESTION 1: Discuss the problems associated with Burberry’s licensing arrangement in Japan. What were the benefits of establishing a relationship with Sanyo Shokai in the country?

QUESTION 2: Reflect on the new strategy that Burberry is undertaking in Japan. Given that this is a shift away from Sanyo Shokai’s past strategy, what can you expect in the near future concerning performance in the country? What is Burberry’s goal in the long-term?

Closing Case: Volkswagen in Russia

QUESTION 1: What factors underlie the decision by Volkswagen to invest directly in automobile production in Russia? Why was FDI preferable to exporting from existing factories in Germany?

QUESTION 2: How do you think FDI by foreign automobile companies might benefit the Russian economy? Is there any potential downside to Russia from this inflow of FDI?

QUESTION 3: Russia is largely dependent on oil exports to drive its economy forward. Given the sharp fall in global oil prices that occurred in 2014 and 2015, what impact do you think this will have on FDI into Russia?