Embry Riddle Aeronautical University Supply Chain The Coke Failure Discussion

The retail industry has changed dramatically over the past twenty years, which has greatly impacted long-standing traditional retailers such as JCPenney, Sears Holdings, Toys “R” Us, and others who are close to bankruptcy or have already filed. This is mainly due to the failure to implement a successful strategy or make a change that has enabled them to stay profitable.

Post and Discuss

Select a well-known retail company (other than one of the examples above) that has made a recent negative change that did not help turn the company around financially, and explain your views on the consequences of these actions. Be specific and detailed in regards to the strategic policies implemented by the company, why they failed, and what happened as a result of the poor strategic plan or decision.

After posting your response, reply to at least two other student’s postings with recommendations for what could have been the planning and execution issue with the company the other student(s) selected. Also, provide your recommendations on what they should have done in the past and should do in the future to turn around the situation.

• Be a minimum of 200 words
• Use at least one outside reference source
• Cited in current APA format and referenced as part of the discussion.