LIUB Porcinis Prontogreat Italian Cuisine without The Wait Case Study
Question Description
Review the case, Porcinis Pronto: Great Italian cuisine without the wait!
After reviewing the case, prepare responses to the following questions:
- How has Porcinis maintained high product and service quality, and how does it plan to do so for its new pronto concept?
- What does the proposed customer questionnaire system tell you about Porcinis approach to quality? What are the systems strengths and weaknesses? Can you suggest ways to supplement this tool?
- How well or poorly do the various elements of the Pronto concept its menu choices, HR system, quality measures, etc. support the goal of Great Italian cuisine without the wait?
- If you were a member of Porcinis top management, which of the available growth options for Pronto would you choose? Why?
- What are the implications of your choice (Q4) for profitability, return on investment (ROI), product and service quality, and the quality image of the Porcinis brand?
- Does Pronto have any sustainable competitive advantages? Why or why not?
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