HBS Pelotons Business Model Alternative Solutions Discussion

1. Provide a brief summary of the case background. Discuss the major macro-environmental and micro-environmental shifts that have impacted on the firm’s performance or are likely to affect the firm’s performance in the future.
2. Describe the problem or opportunity to be analyzed (“problem framing”).
3. Develop a set of alternative solutions for addressing the identified problem.
4. Analyze the alternatives in terms of your defined performance criteria and select the best strategies from the identified alternatives. Discuss how these would be implemented.
5. Propose metrics for tracking program performance in the near-term (intermediate metrics) and long-term (conclusive metrics) to determine their success.

just do #3, I already listed some possible solutions for the problem statement, please come on with more/revise

Alternative solution 1: slightly lower initial price of the Peloton Bike/Tread

Alternative solution 2: Offer special deals/promos to keep customers interested

Alternative solution 3: Slightly lower subscription costs