BLAW 370 CSUN Company Priorities Discussion

Question Description

1) When examining the returns of visionary companies discussed in Built to Last, Waddock, on page, 161 of the text, notes:

The key to understanding Collins and Porrass findings is to understand that profitability is a byproduct of doing something well, not the end in itself. The most successful visions, however, are driven by end values that add meaning and meaningfulness to the sets of relationships embedded in an organization.

Find 2 news article/paper that discusses a company that takes this type of approach to business. (one news article/paper per company)

2) Post 2 hyperlink to the news article/paper. (One hyperlink for each article/paper)

3) Write at approximately 250 words summarizing the article and analyzing it and explaining its findings to your classmates. (for each article/paper)

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