MGT 415 UCONN Baidus Business Model & Its Evolution Analysis

I’m working on a management case study and need guidance to help me study.

1. The case that you will analyze is from your text-book (Case #2, pages C-29 to C-43). Restrict yourselves to the contents given in the case, i.e. you are not expected to look outside of the case for additional information. In other words, assume that what’s given in the case is all that you know about this company.
2. The final paper must be completed in approximately 7 to 8 pages, using single spacing, 1” margins, font Times New Roman 11). The number of pages is a guideline. You will be graded solely on the quality of your answers, and not in terms of “page-count.”
3. Please DO NOT cut-and-paste ANY information from the case, including from any of the Exhibits. It will be scratched out. If needed, create your own Excel sheets / tables / graphs to illustrate your point of view. This is especially true for Q3 below.
4. This final paper is worth a total of 25% points. The paper is due by 11:59 pm on 5/5/2021. Due to the strict time-line for submission of grades, there is no provision for extension of deadline or for late submission. Any papers submitted after the deadline will get an automatic F, so please be cognizant of the timing.

Questions are with the instructions file and readings will be posted after selecting tutor.