University of the Cumberlands Importance of Marketing Management Research Paper

Topic: Importance of Marketing

Assignment Requirements:

i. Choose a research topic from the chapter readings or from the list provided by yourprofessor.

ii. Research/find a minimum at least four (4), preferably five (5) or more, different peer reviewed articles on your topic from the University of the Cumberland’s Library onlinebusiness database. The article(s) must be relevant and from a peer-reviewed source.While you may use relevant articles from any time frame, current/published within thelast five (5) years are preferred. Using literature that is irrelevant or unrelated to thechosen topic will result in a point reduction.

iii. Write a four (4) to five (5) page double spaced paper in APA format discussing thefindings on your specific topic in your own words. Note – paper length does not includecover page, abstract, or references page(s).

iv. Structure your paper as follows:

a. Cover page

b. Overview describing the importance of the research topic to current business andprofessional practice in your own words.

c. Purpose of Research should reflect the potential benefit of the topic to thecurrent business and professional practice and the larger body of research.

d. Review of the Literature summarized in your own words. Note that this shouldnot be a “copy and paste” of literature content, nor should this section besubstantially filled with direct quotes from the article. A literature review is asummary of the major points and findings of each of the selected articles (withappropriate citations). Direct quotations should be used sparingly. Normally, thiswill be the largest section of your paper (this is not a requirement; just a generalobservation).

e. Practical Application of the literature. Describe how your findings from therelevant research literature can shape, inform, and improve current business andprofessional practice related to your chosen topic.

f. Conclusion in your own words

g. References formatted according to APA style requirements

Library online database link :A-Z Databases (libguides.com)

Note:

This is a graduate course and students will be expected to research and writepapers summarizing in their own words what they have found on current topics from the weeklyreadings. Research is a theoretical review of relevant literature and application of findings in theliterature to a topic related to a specific industry, field, or business problem.

The research must be conducted using peer-reviewed trade or academic journals. WhileBlogs, Wikipedia, encyclopedias, course textbooks, popular magazines, newspaper articles,online websites, etc. are helpful for providing background information, these resourcesare NOT suitable resources for this research assignment.