Liberty Twitter Inc International Platform for Public Conversation Case Study

Individual Case Study Part 2 Instructions

Topic Twitter Inc

The case study must include these components:

• A minimum of 5 pages of text and at least 5 references no later than 5 years old
• Cover page (must include the company name, and a references page; the document must follow current APA guidelines)
• Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)

Case study deliverables (text must follow this order with current APA level headings for each component):

• Executive Summary

• BCG Matrix (follow the Strategy Club’s template, not the textbook’s format)
• Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
  Deliverables for this section include:
  • Competitive forces analysis
  • CPM and analysis
  • Competitor’s ratios and analyis
• Alternative strategies (giving advantages and alternatives for each)
• Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years and analysis
  Each year must have 2 columns: 1 with your strategy and 1 without your strategy.
  • Include Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.
• Net Present Value analysis of proposed strategy’s new cash flow and EPS/EBIT analysis
  NOTE: To construct the first cash flow (cf₁) at the very minimum, the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT and that figure will be your cf_n for each year. cf₀ (initial cost of your strategy), cf₁ (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).
• Specific recommended strategy and long term objectives
  Explain why you chose the strategy, and discuss how much the strategy will cost to implement and how much new revenue your strategy will create. Include your action timetable agenda for accomplishing your strategy.
• Proposed new business model