Grand Canyon University Blogging or Content Creation an Effective PR Tool Discussion

Why can blogging or content creation be an effective PR tool for a company? What are the benefits or potential downfalls?

• Write a 250 word response post to the discussion question.
• Please reference content from the required reading. At least two quotations from the required reading.
• The textbook information is below.
• Please pay close attention to any reference, grammar, spelling, or punctuation errors.
• You may also cite outside sources.
• Please reference the attached document as well.

When citing in-text citations use these examples as a reference:

If you’re quoting the exact words of someone else, introduce the quote with an in-text citation in parentheses. Any sentence punctuation goes after the closing parenthesis.

• According to Brown (2019), “Direct quote” (p. 1021).
• Brown (2019) found that “Direct quote” (p. 1021).
• [Some other introduction] “Direct quote” (Brown, 2019, p. 1021).

Also, make sure researched sources are recent, published no less than 5 years ago.

Read Chapters 7 & 8.

2013 Edition

DENNIS L. WILCOX San Jose State University

GLEN T. CAMERON University of Missouri

BRYAN H. REBER University of Georgia

JAE-HWA SHIN University of Southern Mississippi