MGT 401 Saudi Electronic University BMW and Louis Vuitton Alliance Paper
Question Description
General instructions:
? Assignments submitted through email will not be accepted.
? Students are advised to make their work clear and well presented, marks may be reduced for
? Students must mention question number clearly in their answer.
? Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
? All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
1. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).
2. Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
3. Identify appropriate strategies for different situations (Lo 3.1).
From real national/international market, select any type of strategic alliance between two firms and
answer the following questions:
1. Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size ).
2. What type of strategic alliance that form your selected firms? Explain its different reasons.
3. Is this alliance successful? Justify.
4. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
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