MGT 401 SEU Strategic Management Partners of The Alliance Discussion

• (WORD format only) via allocated folder.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

• Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark)
• What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark)
• Is this alliance successful? Justify. (1.5Mark)
• What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark)