Colorado Technical University Marketing in The Digital Age Presentation

At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications.

Prepare a PowerPoint presentation that explains your vision about the way you wish to integrate MedEd and CHC by covering the following areas:

• Explain your marketing plan for your vision of the future MedEd/CHC, covering the following marketing planning stages:
  • Mission
  • Critical Analysis/SWOT
  • Target Market Sought
  • Value Proposition(s)/University Brand Image(s) Desired
  • Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
• Explain how your e-business’s online vision constitutes a profitable e-business model.
• Explain how your e-business’s online vision contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges.

6–8 slides with 200–250 words of speaker notes per slide