MGT 401 SEU Week 13 Google and Luxottica Companies Partnership Questions
Question Description
- Submission Date by students:Before the end of Week- 13th
- Weight:5 Marks
- Place of Submission: Students Grade Centre
§Learning Outcomes:
- Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).
- Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
- Identify appropriate strategies for different situations (Lo 3.1).
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size ). (1Mark)
- What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark)
- Is this alliance successful? Justify. (1.5Mark)
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark)
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