Park University Candles Production and Distribution Marketing Plan Paper

Introduction

Complete a minimum 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing, and submit it via Turnitin. Note: Please follow the directions below and accompanying rubric

Learning Outcomes

• Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle. (CLO 3)

Directions

1. You must not violate Park University’s guidelines with respect to plagiarism.
2. Your plan must contain the following required headings and subheadings for the marketing plan (Important: See the marketing plan rubric (Provide link) for specific point assignments)https://canvas.park.edu/courses/56525/rubrics/176162
   • Executive Summary
   • Situation Analysis

• Company analysis
• Customer market analysis
• Competitive market analysis
• External market environment
• SWOT analysis

• • Marketing strategy
    • Target Market
    • Product
    • Place
    • Promotion
    • Price
  • Implementation and control

1. Review the marketing plan template in the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan.
2. You must not violate Park University’s guidelines with respect to plagiarism. For additional assistance concerning plagiarism, see the Turnitin Policy and Plagiarism Page.
3. Format:

• • Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
  • Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format. No PDF
  • Submit your paper to Turnitin via Canvas. Instructions are located here: Submitting Turnitin Assignments (Links to an external site.).
  • After you submit your plan to Turnitin, you must then make the necessary edits, such as adding citations and paraphrasing, to ensure the originality of your plan. Multiple submissions are allowed up till the due date; however, the final version should have an originality report from Turnitin that is not higher than 15%.
  • Do not purchase other student’s work from some of the web homework sites and submit as your work.
  • Turnitin is plagiarism-detection and prevention software service created by iParadigms, LLC. Papers written by students are submitted to Turnitin, which checks the documents for unoriginal content. The results can be used to identify similarities to existing sources or can be used in formative assessment to help students learn how to avoid plagiarism and improve their writing.

  The business Name is Candles business called Valentine ForeverThe product that I will include in my marketing plan is a particular type of candles knows as Forever Valentine. Since the target customers need to know the specifications of my product, the purpose it serves, and the materials used to make the product, I will offer a brief overview regarding Forever Valentines. First, a candle could be described as an ignitable wick that is embedded in a flammable solid substance such as wax and tallow, which offers light, and in some instances, fragrance. My product, which is Forever Valentines, is a certain variety of candles made using wax and is scented with various sweet-smelling perfumes to offer fragrance when being used. Moreover, this product is environmentally friendly since it is manufactured using pure wax. The reason for choosing this product that is made out of pure wax is because critics have shown that candles made with paraffin wax often release toxic and volatile organic compounds called carcinogens that may affect the consumer as well as the overall ecosystem. Therefore, my product being environmentally friendly gives my business a competitive advantage over other candle sellers in the market.The market that I would target for my product households, especially women with families. According to a survey conducted by the manufacture of the product that I intend to market and sell, 90% of candles in the marketplace are purchased by women. This explains the difference between the buying patterns of candles that are depicted by women and men. Candles are considered to among life’s little luxuries that are purchased by almost all households, among all ethnicities, and across all income levels (Candelier, 2020). Since I have an understanding of my candle business potential or target customers, I identified the best-scented variety of candles, Forever Valentines, which will give the customers immersive sensory experiences and satisfy their other purposes that are served by other varieties. My product will be accompanied by stylish packaging, an assortment of scents to indulge my clients and aesthetically pleasing and attractive designs. These various scents will offer invigorating, romantic, fresh, and sensual experiences to all the customers, and the buyers will be offered a description manual to select the scent that satisfies their desires. In order to secure a large market segment, I will offer my customers a fair and reasonable price for my product.I will utilize various promotion approaches that include advertising and campaigns. I realized that individuals trust personal reviews and recommendations as compared to advertising. This strategy will help in reaching and creating awareness to target customers who are close to the seller. However, advertising, which will involve the use of brochures, posters, and social media marketing (Facebook and Instagram), will be utilized. Promotional offers and discounted sales will be available to attract more customers and optimize my sales.ReferencesCandelier, T. (2020). Marketing Plan. Retrieved November 11, 2020, from http://b47g4.ntuentrepreneur.org/business-plan-1/marketing-strategyI enjoyed reading your post about Forever Valentine candles. Everyone enjoys candles for Valentines Day! I guess my question is would this be seasonal or year round and, is that’s just the name of the business. If so great! You mention that women loves candle and that’s your biggest target. Well, I think you should target men as well. Men love candles to especially when there trying to do something romantic for there girlfriend or wife. I would advise using the SWOT analysis with this plan so you may know your strengths, weaknesses, opportunities, and threats against other competitors. I had two friends who sold candles one did Scentsy candles warmers and other did organic scented candles it was very hard with competitors doing the same thing. They both ended up targeting military wives and singles online and face to face an their business flourish.Great post! Candles do sell!

  Marketing Plan

  In Unit 6, you will complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing, and submit it via Turnitin.

  DUE DATE

  • Unit 6: By Sunday at 11:59 P.M., CT.

  MARKETING PLAN RUBRIC

  Criteria	Exceptional	Above Expectations	Meets Expectations	Does Not Meet Expecations	Unacceptable	Points
  Executive Summary	Pts: 10 to >8Exceptional summary that clearly communicates critical elements of the marketing plan so that it reads as a standalone document.	Pts: 8 to >6Thorough summary that communicates critical elements of the marketing plan.	Pts: 6 to >4An adequate summary that includes most, but not all of the critical elements of the marketing plan.	Pts: 4 to >2Leaves out 1-2 important aspects of the marketing plan. Some of the information is unnecessary to understanding the plan.	Pts: 2 to 0Leaves out 3 or more important aspects of the marketing plan; therefore, it is inadequate as a standalone document.	10
  Situation AnalysisIncludes Company, Customer, Competitive Market, External market, External Environment, and SWOT analyses	Pts: 30 to >26Demonstrates remarkable understanding of the required elements in a situation analysis that includes a detailed SWOT analysis.	Pts: 26 to >23Demonstrates a good understanding of the required elements in a situation analysis that includes a detailed SWOT analysis.	Pts: 23 to >20Demonstrates a fair understanding of the required elements in a situation/SWOT analysis.	Pts: 20 to >17Demonstrates a less than impressive understanding of the required elements in a situation/SWOT analysis	Pts: 17 to 0Demonstrates little if any understanding of the required elements in a situation/SWOT analysis	30
  Marketing Strategy Includes Target Market, Product, Place, Promotion, and Price	Pts: 30 to >26Excellent description of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price)	Pts: 26 to >23Good description of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price)	Pts: 23 to >20Fair description of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price)	Pts: 20 to >17Less than impressive description of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price).	Pts: 17 to 0Little, if any understanding of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price)	30
  Implementation and Control	Pts: 10 to >8Excellent description of the implementation and control processes for the marketing plan	Pts: 8 to >6Good description of the implementation and control processes for the marketing plan	Pts: 6 to >4Fair description of the implementation and control processes for the marketing plan	Pts: 4 to >2Less than impressive description of the implementation and control processes for the marketing plan	Pts: 2 to 0Little, if any understanding of the implementation and control processes for the marketing plan	20
  Grammar, Spelling and Formatting	Pts: 10 to >8The report has been very thoroughly spellchecked and proofread. Almost no grammatical or spelling errors. No formatting errors.	Pts: 8 to >6The report has been thoroughly spellchecked and proofread. Very few grammatical or spelling errors. Few formatting errors.	Pts: 6 to >4The report has been spellchecked and proofread. Few grammatical or spelling errors. Some formatting errors.	Pts: 4 to >2There are noticeable spelling and grammatical errors. Some formatting errors.	Pts: 2 to 0There are several noticeable spelling, grammatical and formatting errors.	10
  References	Pts: 10 to >8Material used in the writing of this report which is taken from external sources is very appropriately referenced both within the document and on the reference page.	Pts: 8 to >6Material used in the writing of this report which is taken from external sources is well referenced both within the document and on the reference page.	Pts: 6 to >4Material used in the writing of this report which is taken from external sources is fairly well referenced both within the document and on the reference page.	Pts: 4 to >2Some material not referenced. Mistakes on reference page.	Pts: 2 to 0No citations or references, or very limited. *Plagiarism in the final paper can result in a score of 0 on the final report.	10
  Total Points						100