Southern New Hampshire University Mod 4 ILatte Blog Post Project Discussion
Question Description
I’m working on a communications exercise and need support to help me learn.
Overview
Imagine you are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. The Marketing department has asked you to create a blog post that they can post on the company website to promote one of the applications your team is developing. The audience for this blog post is non-technical potential customers. You asked one of your developers to draft the blog post, which you will then revise before sending it to the Marketing department. The developer has just sent you the draft of the blog post.
Prompt
Review the attached blog post and revise it so the blog post uses appropriate:
- Style and tone
- Inclusive language
- Technical language/explanation
- Writing mechanics (e.g., spelling, grammar, punctuation)
You will be modifying the actual blog post to create a final product that can be given to the Marketing department (i.e., you will be making the desired changes within the document, not providing editing comments).
Guidelines for Submission
To complete this activity, you must submit a blog post.
The final blog post must:
- Be 400 to 500 words
- Be submitted as a Word document or PDF
- Completely address all of the requirements in the Prompt section
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Style and Tone | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Uses style and tone that is appropriate for the audience and communication type | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include changing style or tone to meet the needs of the audience | Does not attempt criterion | 25 |
| Language | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Uses language that is inclusive and appropriate for the education and experience level of the audience | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include removing exclusive language | Does not attempt criterion | 25 |
| Technical Explanation | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains technical details and concepts using language that is appropriate for the education and experience level of the audience | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining technical concepts | Does not attempt criterion | 25 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 25 |
| Total: | 100% | ||||
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