CUNY Brooklyn College Private Label Brand Products Research Paper

DEVELOP A PRIVATE LABEL BRAND “During Hard Economic Times, Shoppers Tend to Trade Down to Store Brands” Imagine that you work for a store as a Merchandise Buyer (whatever you want it to be). You have been tasked with developing a line of product labels to compete with branded goods. • Why did you select that particular category to create your private label? • Determine ways in which your private-label products could create greater value for consumers than competing manufacturers brand products (i.e. lower prices, more features, association with the store’s reputation). • Develop a name and why did you select it. • What does the consumer gain by purchasing your private label item? • What does the store gain by being successful in developing a private label business? •

Can you create brand loyalty with a private label brand? Please answer these questions in a 5-page paper. Any questions, JUST ASK.

All assignments are to be submitted with two criteria: 1) Using Microsoft Word Document. That way I can hand them back to you with comments. AND, 2) Submitted to the assignment tab on NYU classes. This is for two reasons. It records when you submitted the assignment with a date notification, which eliminates disputes as to when you handed it to me. It also means that all written assignments will be reviewed by TURITIN. If Turnitin shows more than 10% use of outsourced material without proper documentation, it will be returned to you for revision.

YOU MUST PROVIDE SOURCE DOCUMENTATION USING FOOTNOTES AND A BIBLIOGRAPHY. FAILURE TO PROVIDE THIS WILL RESULT IN A LOWER GRADE.

If you are two weeks late in returning the assignment-, it will be graded down one full grade. All assignments must be written with 1.5 spacing and 11pt font.