CUNY Brooklyn College Industry and Market Feasibility Analysis

Please note I will extend additional 15 hours

Assignment 2: Feasibility Analysis

Due Week 6 and worth 135 points

“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).

With this assignment, you will be addressing the fundamental question: Does this business have profit potential?

Referring to the same business you either started or purchased in the first assignment, write a three to four (3-4) page paper in which you:

Conduct a feasibility analysis in which you research:

Industry and Market Feasibility

Product or Service Feasibility

Financial Feasibility

Entrepreneurial Readiness

Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)

Include at least two (2) references outside the textbook.

Part two on a separate document

Pricing and Globalization Strategies” Please respond to the following:

Using the Internet or Strayer databses, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve.

Discuss three (3) strategies you could use for the development of a successful website to support a new business. Be specific in stating how these strategies will help the company achieve its goals.