Campbellsville University Globalization Strategy Discussion

Summary:

Pick one of the following terms for your research: economies of scale, economies of scope, global companies, global teams, globalization strategy, international division, joint venture, multidomestic strategy, multinational stage, or standardization.

Each student will select one of the key terms and conduct a search of Campbellsville University’s online Library resources to find one recent peer reviewed article (within the past 3 years) that closely relates to the concept. Your submission must include the following information in the following format:

DEFINITION: a brief definition of the key term

SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.

DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected key term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.

REFERENCE: The source for the analysis must be listed at the bottom of the submission – APA format required. Be sure to use the headers (Definition, Summary, Discussion, Reference) in your submission to ensure that all aspects of the assignment are completed as required. . Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.