University of Cumberlands Marketing Management Product Advertisement Questions

1. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

a. Understand the various ways to determine advertising effectiveness.

b. Understand the evaluation of the advertising media’s effectiveness.

c. Understand social media.

Also, provide a graduate-level response to each of the following questions:

d. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why?

e. Create a press kit that will be sent to customers and the media announcing a new product launch.

f. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).

Please refer to this textbox: Iacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning

Note: no plagiarism please