MGT 201 SEU Marketing Management on McDonald A Global Giant Company Case Study

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Leaning Outcomes:

• Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
• Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
• Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)