MGT 401 Saudi Electronic University Strategic Alliance between Maruthi & Suzuki Essay

hello:

• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Avoid plagiarism, the work should be in your ownwords, copying from students or other resources without proper referencing willresult in ZERO marks. No exceptions
• 1000-1200 words

• Learning Outcomes:

• Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).
• Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
• Identify appropriate strategies for different situations (Lo 3.1).

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

• Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…).
• What type of strategic alliance that form your selected firms? Explain its different reasons.
• Is this alliance successful? Justify.
• What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.