SCSU Wk 13 Making the Decision of Purchasing a Product Discussion

Question Description

Reflect on the assigned ppt’s for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
Choose a company, research the companys Customer Relationship Marketing (CRM), and discuss it with the rest of the class.

Activity: Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.

Note: Paper should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). References are must. No Plagiarism.

Activity should be separate 1 page paper.

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