New York University Strategy Formulation Blue Ocean Strategies Draft Report

Question Description

We are doing the cruise industry and specific company is Norwegian cruise company.

1. Revise customer analysis.

2. Six Path Framework from Head-to-Head Competition to Blue Ocean (4 pages)

3. As Is and To Be Value Curve & Strategy Canvas (6 pages)

P.S. 1. Lapland Safaris is the example of the project.

2. You can review Dr.Jukka’s comments and revise the customer analysis part.

3. The attached doc file is what we have already. Six Path and “As Is” are following parts, so you can have a vision of our project and continue writing.

4. Blue Ocean Strategy key concept, the matic research over tourism, path to creating new market space are files you can go over.

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