California State University Fresno History of The Aetna Company Discussion

Analyze Aetna company using the elements below

-History of the company

– Quadrant of the Digital Business Model Framework in which the company started out

-Threats faced by the company from digitalization

-Companies that were competitors

-Opportunities presented by digitization

-How this company rates on the eight organizational capabilities needed to become a next-gen –digital enterprise

-How the company has succeeded in competing digitally through content, customer experience, and digital platform

-The company’s current competition in the same business sector

-What is on the horizon for this company

Aetna, ecosystem

https://www.zdnet.com/article/cvs-health-and-aetna-bet-69-billion-merger-on-analytics-data-digital-transformation/

https://www.businesswire.com/news/home/20200309005841/en/Sutter-Health-Aetna-Continues-Innovation-Anytime-Access

https://www.digitalcommerce360.com/2018/03/28/aetna-rolls-out-a-new-app-and-a-fresh-approach-to-mobile/

https://www.youtube.com/watch?v=XgEDh8iFxzE

https://www.aetnainternational.com/en/about-us/explore/current-affairs/aetnas-visionary-digital-health-ecosystem.html

https://cisr.mit.edu/publication/2015_1101_AetnaDigitalEcosytem_WeillWoernerSamuel

https://www.strategy-business.com/blog/Aetna-Frugal-Healthcare-Strategy?gko=432ba

https://www.cnbc.com/video/2017/12/04/cvs-ceo-larry-merlo-on-aetna-deal-its-the-perfect-time-to-bring-these-companies-together.html

https://www.digitalcommerce360.com/2017/08/01/why-aetna-keeps-building-out-digital-healthcare/

https://www.fiercehealthcare.com/special-report/aetna-uses-consumer-feedback-to-develop-assess-digital-assets

You can use these sources or others, 9-10 pg