Aviation Institute of Maintenance Advertising in COVID 19 Discussion

How to Make an Ad during Covid:

By Alexandra Bruell | October 15, 2020

Questions:

Explain what documentary-style ads are. Why does this type of ad style work well during the pandemic?
Describe at least 3 challenges that advertisers face in trying to produce ads during the pandemic?
Critically evaluate – discuss both the strengths and weaknesses of – using family members when producing TV commercials.
Explain at least 2 examples of types of creative strategies or execution tactics that you think would be the most effective in the midst of the pandemic.

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