NYU The Sales Plan for The Palazzo at The Venetian Resort Hotel Shareholders Essay
Question Description
MANAGING THE HOTEL SALES PROCESS
OUTLINE FOR FINAL PROJECT
THE SALES PLAN
I. Executive Summary:
a.Property History, Address, Year Constructed/Opened
b.Introduction of Key Hotel Shareholders
c.Overview of findings in the following sections
II.Property Analysis
III.Competitive Set Analysis
IV.Marketplace Analysis
V.SWOT Analysis
a.Strengths & Weaknesses (related to hotel)
b.Opportunities & Threats (related to the marketplace)
VI.Key Information for Each of the Following Market Segments:
a.Business Transient
b.Group
c.Tour & Travel
VII.Review of Anticipated Performance, by Month, by Key Market Segment
VIII.Recommendations for Strategies and Actions by Month, by Market Segment
IX.Conclusions
X.References and Bibliography
The hotel we chose for the project is The Palazzo at The Venetian Resort.
MLA format.
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