Bethel University Intro to Marketing Essay

I have posted the questions below. Attached is also the cases for each question.

1. Write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.

*What is marketing? Briefly describe the marketing process.
*Why do companies generally divide a market into segments of customers?
*Define marketing planning. Briefly outline what a company should cover in its marketing plan.
*Refer to the Chick-fil-A case in chapter one. Can Chick-fil-A continue to provide exceptional customer service and sustain the level of growth it now enjoys? Why or why not?

2. Write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.

*Marketing research can be collected by mail, telephone, personal interview, or online. Discuss the disadvantages of each contact method.

*Describe the steps of the buyer decision process. What is a product?

*What are the three levels of a product? Refer to the 5-Hour Energy case in chapter six.

* What are the potential challenges 5-Hour Energy faces in the future?

3. Write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.

*Define commercialization. Explain the two important issues that a company must decide during this stage.

*What is customer value-based pricing? Describe the two types of value- based pricing

*What is a demand curve? Why is it useful to marketers?

*With reference to the different types of markets, compare pure competition with monopolistic competition.

* Refer to the Trader Joe’s case in chapter nine. Is Trader Joe?s pricing strategy sustainable? Explain.

4. Write a narrative essay (minimum of 1000 words) which addresses the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.

* What is retailing? Compare and contrast specialty stores and convenience stores.
* What is a promotion mix? Define the major tools used in a promotion mix.
* Why is it beneficial for a firm to coordinate its marketing and sales efforts? What actions can a company take to bring its marketing and sales functions closer together?
*Refer to the Bass Pro Shops case in chapter eleven. Define Bass Pro Shops? targeting strategy. Does the chain provide a truly differentiated experience?

5. For your “Complete” assignment, you are to write a COMPREHENSIVE APA analysis paper. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format. Do not self-plagiarize.

* Discuss the four Ps of the typical marketing mix. Some people consider that there should be more than four marketing mix elements, including suggestions such as the seven Ps of the marketing mix. Discuss two additional aspects that the typical marketing mix could include.
* A consumer’s behavior is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. Explain the differences among these social factors.
* Distinguish between a product idea, a product concept, and a product image.
* What is value selling? Explain its importance and requirements.
* Identify and discuss the major social criticisms of marketing.
*Refer to the MINI case in chapter 7. Discuss how MINI has endured for 60 years as a brand, despite being owned by various companies.