Colorado State University Global Campus Zappos Insights & Marketing Presentation

APA PAPER:

B2B Collaboration

In this assignment, you will read and respond to the case study titled “Zappos Offers Insights to Other Businesses,” located on page 235 in your Boone and Kurtz textbook, Contemporary Marketing. See attached for case study.

In a well-written paper, address the following:

• Describe the buyer-seller relationship between Zappos Insights and its business clients.
• Explain how would you classify the business market demand for Zappos Insights training?

Your paper must meet the following requirements:

• Be 3-4 pages in length, not including the cover page and reference page.
• Support your answers with the readings and at least three scholarly journal articles (at least one of which is peer-reviewed). The CSU Global Library (Links to an external site.) is a great place to find these resources!
• Format your paper according to the CSU Global Writing Center (Links to an external site.). Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
• Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need assistance with your writing style, start with Tools for Effective Writing at the CSU Global Library, accessible from the Library’s homepage.

Refer to the Critical Thinking Rubric in the Module 6 Folder for more information on expectations for this assignment.

POWER POINT:

Identify Target Market and Needs for Promotional Plan

Create a presentation that covers the following:

• Identify the specific individuals in need of your business’s
  product or service
• Discuss decision criteria and the people involved in the decision-making
  process
• Match the business’s objectives with the customer’s needs and wants
• Determine the financial implications of the plan

Your presentation must meet the following requirements:

• Be created using Prezi, PowerPoint, Google Slides or a similar program
• Be 5-7 slides in length, not including the title slide and reference slide(s).
• Include at least 5-6 sentences of speaker’s notes per slide. For PowerPoint, these sentences can be in the notes section. For other presentation programs, they can be submitted separately.
• Support your answers with the readings and at least three scholarly journal articles (at least one of which is peer-reviewed). The CSU Global Library (Links to an external site.) is a great place to find these resources!
• Since this is a presentation, slides should not be too lengthy but instead they should appear concise and to the point. However, a detailed description should be included in the comment/notes portion of each slide, or submitted separately. This detailed notes section should be written in complete sentences and needs to discuss each bullet/point on the slide thoroughly, as you would present the information in person.
• Your presentation must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need assistance with your writing style, start with Tools for Effective Writing at the CSU Global Library, accessible from the Library’s homepage. Bullet points are allowed on the presentation slides, however, the description/note associated with each slide needs to be written in full sentences and must include enough detail to clearly explain each slide.