TUI Recruitment Practices Military Veterans Discussion

Before you begin this assignment, be sure to review the Module 2 Background readings.

You work as VP of Human Resources for a private-sector employer in an industry that has historically attracted only civilian males (for example, earth-moving equipment, steel making, etc.). Because of your organization’s great success in recruiting women and also military veterans, you want to write a press release as free publicity for your organization’s efforts. Prepare a 2- to 3-page attention-grabbing press release, covering the following:

1. Importance of (a) hiring both genders and also of (b) hiring military veterans.
2. How your private-sector organization has overcome the difficulty of hiring women to jobs in an industry that historically has attracted only men.
3. Explain your best practices in targeted recruitment efforts in (a) hiring women and (b) military vets.
4. Bring in industry statistics from the IBIS World database in the Trident Online Library to enhance and deepen your information.
5. Bring in at least two other companies by name, preferably in the same industry as your spotlighted company:
   1. A company that has been successful in hiring women in positions previously held by men.
   2. A different company that has a strong practice of hiring military veterans.

For a discussion on writing a press release, with examples, refer to the following resource:

James, G. (2010). How to write a press release, with examples. Retrieved from https://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/

Use at least three reputable outside sources plus any applicable background readings to strengthen your discussion.

You want to word this so as to create excitement and interest among these groups. At the same time, craft your news release to grab the attention and to immediately spur interest, as illustrated in Employment Notice example. For additional information regarding the type of notice I am looking for in terms of the material that should be included, watch this which applies to veterans.

Take into account that all potential hires want to know what is in the job for them, so you need to spell out the benefits that will truly matter for these desired employees in order to effectively recruit them. In a nutshell, you need to formulate the notice as if you were selling your organization.

Remember that this is to be a news release, and you should be creative in this assignment and have some fun (yes, I do mean that!)