BUS 128 Grossmont College Integrated Customer & Social Media Discussion

It’s only 14 question quiz which is about social media in my business communication class. Here is a link of textbook if you need.

https://courses.lumenlearning.com/wm-businesscommu…

1.Instagram has seamless integration with which other social media platform?

• YouTube
• Facebook
• Twitter

2. What is the Integrated Customer Service Model?

• A way for companies to integrate both internal and external customers into an audience interested in the customer experience.A way to think through interacting with external customers.
• A way for companies to focus on internal customers onlY.

3.Considerations for announcing a sale or event are similar to those for:

• announcing a new company CEO.
• announcing new products or services.
• announcing new business hours.

4.Pinterest is well known for the majority of its users being ________.

• women
• under the age of 35
• non-US residents

• YouTube
• Facebook
• Google Plus

6.What is a key consideration when trying to spotlight a specific product?

• The cost of the product.
• How easy it is for a customer to interact with your post.
• Whether you have a fun brand or not.

• decreasing in recent years.
• stayed about the same over recent years.
• for personal use rather than businesses, but that’s changing

8.Which of the following is NOT a benefit of YouTube as a social media platform for business?

• ease of video creation
• ease of integration
• its massive audience

9.Creating a narrative or story about your brand helps generate ________ and ________.

• Affinity and authenticity
• Energy and creativity
• Excitement and a customer buzz

10.One advantage of using social media to cultivate community around your brand is:

• There are a lot of celebrities on social media.
• Almost all of your customers will see your social media posts.
• Social media is an inexpensive way to accomplish this goal

11. LinkedIn is based around a user’s ________.

• professional qualifications and achievements.
• professional network connections.
• professional work history.

12. Facebook’s main advantage as a social media platform is ________.

• The ability to make a business or company page.
• The sheer size of its membership: over 2 billion worldwide.
• Its integration with WhatsApp.

13.What is the number one reason most companies use social media for business communications?

• To engage your own employees or team members.
• To bring products and services to market; that is, increase awareness.
• To encourage a “buzz” around your company.

14.What’s arguably the strongest feature of Google Plus?

• Integration with Google Maps.
• The sheer size of the community.
• The Communities feature