CTU Public Awareness Campaign to Prevent High School Dropout Discussion

Goals and Objectives

For two of the needs you identified in your first assignment, develop a set of two goals and objectives, using the example provided in Table 7.3 on page 114 of your Designing and Managing Programs textbook.

Pg 114

The Formulation of Objectives

In effectiveness-based program planning, one should be able to make explicit two things about a program: (1) the results that are to be achieved and (2) the manner in which these results will be achieved. The specification of results is a statement of the ends or expectations of the program. In the program-planning literature, these ends are referred to as outcome objectives (Brody, 2005; Coley & Scheinberg, 2000; Poertner, 2000). The specification of service provision is an articulation of the means that will be used to achieve the ends, and these are referred to as process objectives. Finally, under process objectives, we find listings of specific activities that represent a further breakdown or refinement of the details of program implementation.

This approach further supports the logic model as presented in Chapter 1 and as illustrated in Figure 7.3. Outcome objectives identify and define expected program outcomes. Process objectives and activities work together to define the process of service provision to the client. Outputs become measures of processes and activities invested in the program.

Figure 7.3 Logic Model as Applied to Process and Outcome Objectives

Throughout the literature, a variety of terms are used by planners to distinguish these three different levels, including strategies, milestones, operational objectives, and program objectives. In the following discussion, we will use the program-planning terms outcome objectives, process objectives, and activities. The hierarchy is similar to that depicted i