MGT 401 SEU Description of Starbucks Corporation and Barnes & Noble Essay

Instructions PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Assignment No 3

Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).
Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
Identify appropriate strategies for different situations (Lo 3.1).

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size). (1Mark)
What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark)
Is this alliance successful? Justify. (1.5Mark)
What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark)

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