Leeds Metropolitan University Values Statements of The Coca Cola Company Case Study
Question Description
In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.
Case Assignment
- Do some research in the library and on the internet, and find the following:
- 5 criteria that comprise good (quality) Mission statements; and
- 5 criteria that comprise good (quality) Vision statements.
- Visit the corporate website of the Coca-Cola Company, and read the organizations Mission and Vision statements: http://www.coca-
colacompany.com/our-company/ mission-vision-values - Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
- Mission Statement: Is the organizations Mission statement a good Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
- Vision Statement: Is the organizations Vision statement a good Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
- Finally, find the companys Values statement: Conclude your paper with an analysis of the companys Values statement: What do Coca-Colas values say about the organizations sense of ethics?
Assignment Expectations
Your Case Assignment should be a minimum of 5 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).
Please make sure you review the assignment rubric prior to writing your assignment.
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