St Cloud State University Week 12 Strive Company Marketing Management Discussion

Reflect on the assigned ppt’s for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

1. Discuss the types of coupons you have used and those you have rarely used. What prompted you to use these types of coupons? Do coupons provide real benefits, or are they merely sales and promotion gimmicks?
   
2. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

Activity: Create a press kit that will be sent to customers and the media announcing a new product launch.

Note: Paper should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). References are must. No Plagiarism.

Activity should be a separate paper of 1 page.