San Jose State University Popeyes Social Media Project Paper

Please see the attachment for the sample of the “Social Media Project” and peer review, please use the references that is public and credibility(such as sources from yahoo, facebook)

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Your Task:

Industry: Fast food

Company: Popeyes

Functions:

Global presence and cultural accommodation

Marketing/Sales

Customer Service and Support

Criteria:

• Global presence and cultural accommodation: 1. how they use different languages in different countries. 2. the total number of social media accounts used around the world. 3. how they advertise in different countries.
• Marketing/Sales: 1. the number of their tv shows/programs. 2. how well the public recognize them. 3. how do they use social media to promote their products. 4. how they manage and decide strategies for their franchises.
• Customer Service and Support: 1. the total number of platforms for customer feedback. 2. how often and quickly they reply to customer feedback. 3. how they develop the bot chat. 4. what is the average waiting time.