ECOM 301 Saudi Electronic University Digital Marketing Plan Project 2 Paper

Part 2, around (1000) words: Due week 10. on 05/11/2020. (Refer to the Textbook Chapters 4, 5 & 6)

• Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)
  • Where are you now? (situation analysis)
  • Where do you want to be? (business objectives)
  • How are you going to get there? (strategy)
  • How exactly do you get there? (tactics)
  • Who does what and when? (actions)
  • How do you monitor performance? (control)
• Summaries the marketing mix best suitable for your campaign. (refer to ch5)
  • Product variables
  • Price variables
  • Place variables
  • Promotion variables
  • Process variables
• How can you implement relationship marketing for your campaign? (refer to ch6)
  • Could you create a virtual community? And how does it help the relationship marketing.

Could you use digital media to support customers’ advocacy? And how

PLEASE NOTE : ALL THE POINTS TALK WITH DIGITAL MARKETING + SHOULD BE CONTINUES FOR PART 1