Alliant International University IMC and Busines Performance Discussion

Prepare a 250 to 300-word response that addresses the following:

Marketing Specialization

Read and analyze this weeks empirical research articles and other articles from your research. Discuss the following questions.
How has the effectiveness of IMC programs been measured and evaluated in their studies?
What are the results of their studies on the relationship between IMC and busines performance (i.e. sales)? Positive? How influential is the relationship?
How has the cross-cultural effect been found on the results of their empirical studies?
What are the most significant theoretical approaches and contributions from this weeks articles that you want to highlight?

Your main post should be 250-300 words, with citations and references in APA format.

Prepare at least two substantive comments with a minimum response of 100 words.

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