MGT 201 Saudi Electronic University McDonalds A Global Giant Case Study

References case study about mcdonalds

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page

• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Leaning Outcomes:

• Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
• Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
• Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)