ECOM 301 SEU Digital Marketing for Almatar Discounts & Hot Travel Deals Essay
Question Description
Part 2, around (1000) words: (Refer to the Textbook Chapters 4, 5 & 6)
- Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)
- Where are you now? (situation analysis)
- Where do you want to be? (business objectives)
- How are you going to get there? (strategy)
- How exactly do you get there? (tactics)
- Who does what and when? (actions)
- How do you monitor performance? (control)
- Summaries the marketing mix best suitable for your campaign. (refer to ch5)
- Product variables
- Price variables
- Place variables
- Promotion variables
- Process variables
- How can you implement relationship marketing for your campaign? (refer to ch6)
- Could you create a virtual community? And how does it help the relationship marketing.
- Could you use digital media to support customers advocacy? And how?
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