Florida International University College Athletics Discussion

earning outcomes

• Employ Toulmin’s CDW (Links to an external site.) model to craft a persuasive message to internal stakeholders
• Construct a clear, convincing and impactful written managerial message

Deliverables

1. A written proposal: Write a persuasive proposal to the school dean and top management, as an email message or an email attachment. You need to convince the readership that a problem exists and that your solution will work.

2. An analysis of the argumentation: Write an explanation of how you have utilized Toulmin’s CDW model (Roger’s article: ‘Building a case and arguing with sophistication’)