Colorado State University Global Campus Professional Movie Critiques Correlation & Regression Discussion

Read Example 1 and explain your take away. Add additional information. Your document should include minimum 200 words plus credible references.

Example 1:

Studio executives complain that online movie rating platforms, like Rotten Tomatoes, are ruining the film industry. The theory is that professional critics have different perspectives than a majority of movie goers. Professional critics could have a better knowledge of the industry, what it actually takes to make a movie, or are more aware of the various things studios try to get away with. The claim is that critics are deterring people from going to see movies they would otherwise enjoy because they don’t have the same perspective or knowledge. Essentially, executives are blaming critics for a movie making a lower profit than they had expected.

However, Yves Bergquist (2017) shows a positive correlation between movie-goer ratings and professional critiques, debunking studio exec’s theories. In fact, execs are unwittingly complaining that their viewers simply don’t like their movies. The scatter plot diagram shows critics’ scores (x) and general audience scores (y) of all films that grossed over $2M worldwide from 2013 to 2017. Bergquist’s PMCC scores can be found on the table beside it. The positive correlation is obvious, indicating that movie critics generally don’t have a different perspective on movie quality. The table also shows that the correlation gets stronger as the years go on, indicating the gap in perspectives is decreasing. This could mean the general public is learning more and their tastes are becoming more refined. The differences between the two columns is showing another variable, indicating fewer discrepancies between critics and the public when a movie makes more money. We can see this trend in the scatter plot as well, the data points tightening as the score goes up. This further indicates a correlation between quality and profit at the box office, imagine that.

The critics and public opinion operate independently of each other but their ratings are dependent on the quality of the actual movie. To put a finer point on it, the money executives are after is dependent on the quality of the movie, rendering the independent variable (professional critics) irrelevant. Studio executives simply need to make better movies.

References

Bergquist, Y. (2017). Cognitive Hollywood: Data Reveals Box Office Economics in Turmoil. Retrieved from https://medium.com/vantage/cognitive-hollywood-par…