Morrisville State College Swot and Space Matric Analysis of Coca Cola Worksheet

Question Description

The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firms internal strengths and weaknesses with the firms external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in performing SWOT analysis for a large corporation.

Instructions

Step 1Join with two other students in class. Together, develop a SWOT Matrix for Coca-Cola. Follow guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case, your answers to Assurance-of-Learning Exercise 1B, and the companys most recent quarterly report as given at the corporate website.
Step 2Turn in your team-developed SWOT Matrix to your professor for a classwork grade. NOTE: Feel free to list factors and strategies vertically on a page rather than necessarily fitting everything into a nine-cell array.

Exercise 6B: Develop a SPACE Matrix for Coca-Cola

Purpose

The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible strategies. Used in conjunction with the SWOT, BCG, IE, and GRAND, the SPACE can be helpful in devising a strategic plan because hard choices normally must be made between attractive strategic options. This exercise gives you practice in developing a SPACE Matrix.

Instructions

Step 1Review Coca-Colas business as described in the Cohesion Case as well as the companys most recent Form 10K and quarterly report.
Step 2Review industry and competitive information pertaining to Coca-Cola.
Step 3Develop a SPACE Matrix for Coca-Cola. What strategies do you recommend for Coca-Cola given your SPACE analysis? Avoid generic, vague terms such as market development.

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