Harvard University Starbucks CEO Strategic Management Case Study Discussion

Case Study -Starbucks CEO Kevin Johnson: “I’m not Howard Schultz”

Refer to the attached book (page no# 472)

Requirements: APA Format , 4 pages at-least excluding cover page and references, pagiarism report required

Assignment Requirements:

Summarize the case study on your own words

And answer on below DISCUSSION QUESTIONS

1. How did Starbucks create its uniqueness in the first place? Why was this uniqueness so successful?

2. To be a source of competitive advantage over time, core competencies need to be continuously honed

and upgraded. Why and how did Starbucks lose its uniqueness and struggle in the mid-2000s? What strategic initiatives did Howard Schultz, following his return as CEO in 2008, put in place to re-create Starbucks’ uniqueness?

3. What is your assessment of Howard Schultz as a strategic leader? Where on the Level-5 pyramid of strategic leadership (see Exhibit 2.2) would you place Schultz? Why? Explain.

4. Howard Schultz, as the creator of the Starbucks brand that we know today, is a larger than life figure in the company and business community. Do you think it is difficult to follow such an iconic leader? Why, or why not?

5. How is Kevin Johnson as CEO different from Howard Schultz? What leadership style is Johnson pursuing?

Do you think he will be successful? Why, or why not?