MGT 510 United States University TopGolf India Communication Plan Presentation

Introduction

Top Golf is a leading golfing company in United States of America that offers modern facilities to their clientele esp., Middle class, upper middle class and higher. As this is a lucrative business and it could be franchised to other countries. There is an opportunity for high level associates to franchise the business in India. The kinds of services offered at Top Golf are usual memberships, regular training sessions of Top Golf, fun activities for Golfing, Beverages and restaurant food and other Arcade games. Besides these they also entertain customers with big screen TVS on Game nights.

Problem Statement

With an opportunity for open market in India, Top Golf can open branches in India in some major cities as a trial to embed the idea into the Indians. With Top Golf franchising in India, the upper level management of the Company has decided to go with managers from America who are already proven efficient and are assuring to carry forward the brand value and norms at any Top Golf. After few months of establishing Top Golf in major cities of India, the management has observed that there ROIs are not as good as they were expected and they also observed that the customers are not enjoying all the services provided by Top Golf in India.

The Upper level management identified and classified the issues as lack of Intercultural Communication and lack of cross-cultural management between the managers and the work force. Top Golf has decided to identify these issues by hiring a local managers to work with international team, so that Indian cultural values are reflected in the locations as well as the branding of the company is not spoiled.

Now prepare slides with a communication plan to addresses the above issues