Cuyamaca College Black Lives Matter vs All Lives Matter Comparative Essay

1. Identify the environmental scanning needs. You will look for information on how your issue is being impacted by all of the following; however, you may not find information on all of these. That’s okay! You will address why your issue is not impacted by that specific factor in your essay.

• • Industry/Market: identify key competitors in the industry (could be other countries, political parties)
  • Technology: emergence of new technologies that can influence your issue, can change existing infrastructures (e.g., energy, transportation, communication), rise of new products or services
  • Regulatory: changes in laws and regulatory guidelines (e.g., minimum wage, business taxes, DACA, Title IX)
  • Economics: local, regional national, international economies, unemployment, inflation, GDP, exchange rates
  • Social: demographics, households, mental health, wellness, community (who is your issue impacting? How? Where? When? Why?)
  • Politics: local, national, and international politics–debates, campaigns, international relations, etc.

2. Gather the information. Consult the following sources of information:

• • Personal contacts
  • Journals/Magazines
  • Books
  • Newspapers
  • Professional Conferences/meetings
  • Rado, television, Internet
  • Social Media
  • Professional colleagues
  • Presidential Databases/Websites
  • Statements from Candidates, Lobbyists, & Critics

3. Analyze the information.

• • Look at the information that you gathered from the sources in step 2.

• • Organize the information into the 6 categories:
    1. 1. 1. Industry/Market:
          2. Technology
          3. Regulatory
          4. Economic
          5. Social
          6. Political
  • Outline your paper utilizing the grouped information