CUNY Bronx Community College The Call In Interactive Film Feature Analysis

Is there a need for this type of product/ service? Why or Why not?
What is the Product and/ or Services Presented in this Commercial?
Where is – or where do you think the Place or Places should this be introduced and why?
Where or what place (s) should you NOT try to market this P/S? and why?
What do you suggest should be a price range you would charge for this P/S and why?
How would you marketing – what creative way do you think you can reach the target audience it is intended for?
Is this a Niche Market type of P/S (meaning one of a kind)
Do you Like the Name – 13th Street: Last Call? if not, What Name/ Messege/ Slogan would you and your team create

Consumer Behavior – Who do you think the Ad is Targeting:

Demographics (i.e. age, gender, race/ culture, income, education, occupation, etc.)
Geographic Area(s)
Psychographics: (Personalities)
Lifestyles (what do these type of people do for leisurely activities

SWOT Analysis for this P/S

1 Strength
1 Weakness
1 Opportunity
1 Threat
2 Recommendations: (1 Correction for the Weakness & 1 corrections for the Threat)

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