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Dublin Institute Marketing Analysis of the McDonalds Report Speech Draft

Question Description

1.Report writing: market analysis; identifying, analysing, describing and segmenting  markets. 1500 words

2. Oral presentation on video (write a speech draft 700 words)

Describe how the business environment impacts on the application of key marketing theories 

Present an argument( orally or in writing) that is suitable for a marketing audience, addressing the digital business environment supported by research, and marketing theory. 

The aim of Assessment is through the use of real-life marketing example, is to produce an analysis of the  macroenvironment and consumer behaviour for an industry.  

TOPIC:  

You are to investigate the (tba) industry, (tba. in the week 2 seminars) for a company who is looking to invest in this industry. You are to use the compulsory report/s in this assignment (tba. in the week 2 seminars). For further information see ASSESSMENTS INFORMATION tile on LMS homepage. 

More Details and Format see the attachment???

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